SHORTLISTED FOR BUSINESS BOOK OF THE YEAR 2026
DISCOVER AND MASTER THE SECRETS TO GREAT PITCHING. YOU'LL NEVER DEFAULT TO POWERPOINT AGAIN.
Pitching sucks. It often means dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way.
In this revolutionary guide, go-to Pitch Guy Danny Fontaine reveals how to transform any pitch into an engaging, creative experience for audiences and presenters alike. Drawing on his billion-dollar pitching expertise, this book sets out the steps to preparing, refining and delivering unforgettable pitches. You'll master the art of storytelling, the psychology of connection, and practical, proven methods for generating brilliant ideas.
Backed by anecdotes from some of the very best — and worst — pitches of all time, these techniques work in any context, from boardrooms to classrooms to after-dinner speeches. Discover how to captivate any audience, win more deals, and have fun doing it.
Praise
“A fabulous book… Almost every great business is the product of two great ideas. A great idea, and another great idea about how to sell the first idea.” — Rory Sutherland, author of Alchemy
“A storytelling masterclass that will change how you present forever.” — Nancy Duarte, author of Resonate
“My first thought was: how much would it cost to hire him? This is the go-to compendium of pitching. It's light-hearted and packed with incredible stories and tools.” — Thomas Erikson, author of Surrounded by Idiots
“The most thorough and engaging pitch book that I've had the pleasure to read… an indispensable guide on not just pitching but how to prepare for and present yourself in any situation when your persuasive power is paramount.” — Graham Thomas, former CEO and President of Saatchi & Saatchi
“An instant classic… an indispensable guide for any individual or organisation that needs to up its pitch game. Highly recommended.” — Peter Coughter, author of The Art of the Pitch
“Everyone has to pitch at some point — whether it's landing a job, leading a team, or winning a deal. Pitch gives you the playbook to create unforgettable moments that captivate, inspire, and win.” — Jim Highsmith, co-author of the Agile Manifesto
“If pitching is a game, this book is the cheat code.” — Tommy Schaff, Cialdini Method Certified Trainer
About the author
Danny Fontaine coaches teams and pitches multi-million-dollar deals to the biggest brands in the world. His unique approach blends creativity, psychology, storytelling and immersive experiences, based on years of research and application. He also hosts the Pitch Masters podcast, where he interviews the masters of the advertising, sales and marketing industries to find out how they win business. He has taught photography, done voice-over work, been the lead singer in a band, and earned a Fine Art degree — many seemingly irrelevant things that fuel his creative work in surprising ways. Pitch is his first book. He lives in Colchester with his wife and three sons.
