{"product_id":"how-to-win-friends-and-influence-people","title":"How to Win Friends and Influence People","description":"\u003cp\u003e\u003cstrong\u003eThe book that created the self-help shelf — first published in 1936 and still one of the best-selling books ever written.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDale Carnegie's premise was simple and, at the time, novel: that success has less to do with technical brilliance than with the ability to deal with other people. Out of his adult-education classes came a set of principles that have been quoted, taught and paraphrased ever since — don't criticise, condemn or complain; give honest appreciation; become genuinely interested in other people; remember that a person's name is the sweetest sound to them; let the other person feel the idea is theirs.\u003c\/p\u003e\u003cp\u003eIllustrated throughout with stories of salesmen, engineers, parents and presidents, it remains a plainly written, practical book about listening, persuading and disagreeing without giving offence — the foundation text that almost every later book on the subject is arguing with.\u003c\/p\u003e\u003ch4\u003eIdeal for\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eAnyone starting out in sales, management or public life\u003c\/li\u003e\n\u003cli\u003eStudents and first-job readers\u003c\/li\u003e\n\u003cli\u003eA durable gift for a young person\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HarperCollins India","offers":[{"title":"Default Title","offer_id":52116930560216,"sku":"9789373070667","price":299.0,"currency_code":"INR","in_stock":false}],"url":"https:\/\/www.readersparadise.co\/products\/how-to-win-friends-and-influence-people","provider":"Readers Paradise","version":"1.0","type":"link"}