How to Win Friends and Influence People

The book that created the self-help shelf — first published in 1936 and still one of the best-selling books ever written.

Dale Carnegie's premise was simple and, at the time, novel: that success has less to do with technical brilliance than with the ability to deal with other people. Out of his adult-education classes came a set of principles that have been quoted, taught and paraphrased ever since — don't criticise, condemn or complain; give honest appreciation; become genuinely interested in other people; remember that a person's name is the sweetest sound to them; let the other person feel the idea is theirs.

Illustrated throughout with stories of salesmen, engineers, parents and presidents, it remains a plainly written, practical book about listening, persuading and disagreeing without giving offence — the foundation text that almost every later book on the subject is arguing with.

Ideal for

• Anyone starting out in sales, management or public life
• Students and first-job readers
• A durable gift for a young person