Sugar Daddies, Intimacy and Relationships · Bloomsbury India
What does a sugar daddy do when he finds himself falling for his ‘arrangement’? In a dating culture saturated with sex, how do Indian men learn about intimacy that isn't sexual, and about consent? What happens when a couple in a traditional marriage decides to open up their relationship?
India's digital revolution, and the explosion of dating apps that came with it, has cracked open long-held ideas about love, sex and relationships. It is a shift that people feel and whisper about but rarely see written down. Drawing on real cases she encountered while working as an intimacy and sex coach, Aili Seghetti tells the stories of modern Indians — mostly men — trying to find their way through a fast-changing landscape of desire, often confused about what masculinity should mean and unable to voice their emotional and sexual needs in healthy ways.
Without judgement, she brings into the open the urges that usually stay hidden behind secrecy and shame: men seeking paid encounters or simply emotional connection, across a wide range of sexualities and relationships. Along the way she opens conversations about abuse, patriarchy and violence and the harm they do to women, minorities and men themselves. At its heart, this is a book about the male loneliness epidemic, and a reminder that no app or arrangement can stand in for empathy and honest communication. Shakun Batra calls it compelling and free of judgement; Malini Agarwal calls it brave and thought-provoking.
About the author
Aili Seghetti has worked as an intimacy and sex coach. Buying Love in India draws on the real-life cases she witnessed in that work.
Edition details
- Bloomsbury India paperback
- For sale in the Indian subcontinent only
Note: Frank discussion of sex, sex work, relationships and abuse. Intended for adult readers.
