Busy Women: Building Commerce and Culture in Middle India
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What has India's much-talked-about post-liberalization growth actually done beyond the big metros? Shinjini Kumar went to find out. Travelling across thirty cities of Middle India and interviewing more than 300 women (and a few men), she met the people building that growth on the ground — running everything from small cafés to business empires, in places most of us don't think to look.
Their stories are full of ambition and grit, and also of a particular kind of humour: the humour of women who have spent their whole working lives fielding the same weary question from family, neighbours and officials — kya zaroorat hai? Why do you even need to?
Bringing together the economic story with the human one, Busy Women is a warm, witty and insightful portrait of women reshaping India's commercial and cultural heartland, and a must-read for anyone trying to understand how the country is changing. Rajiv Bajaj calls it a sharp, fast-paced, original tale of women transforming Middle India; Neena Gupta says it celebrates India's new heroines.
About the author
Shinjini Kumar has three decades of leadership experience in Indian financial services. She approved foreign direct investments at the Reserve Bank of India in the 1990s, led Citibank's consumer businesses in India as country business manager, set up Paytm Payments Bank as its first CEO, led the banking and capital markets practice at PricewaterhouseCoopers India, and co-founded the personal finance start-up Salt. She holds master's degrees in English literature from the University of Delhi and in public policy from the University of Texas at Austin. This is her first book.
Edition details
- Penguin India hardback with dust jacket
Looking for a signed copy? See Busy Women (Signed by Shinjini Kumar) in our Signed Special Editions.

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